Our Approach
Expanding into new markets is always a daunting task - even
more so if an ocean separates your future customers from the
home base.
Technology Scouting
Need someone to take an educated look at a specific vendor
or service provider? Whether you need to explore a new,
unknown coating process, check on a vendor's credibility,
review specific documentation or need a partner for a technical
discussion, we can help you overcome geographic and
language barriers.
With our special knowledge of the US- and German technology
spaces, we can support your business expansion plans into
the USA in a variety of functions. Whether it is first-order market
exploration, working with your first customers as a local West
Coast liaison, representing your interests at local trade shows
or conferences, or through office support services such as
technical translations or referring you to local recruiters,
real-estate agents or relocation services - we are on-location
in California to take the risk out of "going overseas".
Overseas Liaison
International customers require instant access to their
suppliers - even when they are overseas. Until you gained the
confidence that a permanent corporate presence in an
overseas market is indeed worth the investment, we can be
your local liaison to your future business partners. Fully
bi-lingual in German and English, we can be your conduit for
those initial technical and organizational contacts that are
crucial to establish a foothold in your new market - or to scope
out new vendor relationships.
While our California presence makes us an ideal partner for
German companies that want to expand into the US West
Coast Hi-Tech market, we also assist US companies that
want to enhance their business relationships with German
partners.
Representation
Trade shows and conferences are a great way to explore a
new market, either through active presence via a booth or
presentation, or just by observing what's new and listening to
the latest "buzz". As a member of several professional
organizations and a good understanding of the strengths and
weaknesses of particular trade shows, we can identify venues
that may be relevant for your products, and actively present
your products (e.g. at a booth), or provide trade show reports
with latest technology developments and market intelligence
relevant to your business plans.
International Collaboration
German-American technology expertise and language fluency
is our core competency. Our location (California Bay Area)
makes us an ideal launch pad for German businesses that
require an on-site expert on the US West Coast.
We also have connections to the Brazilian technology market,
and thus have some capacity to support appropriate
technology ventures along a Brazilian-US axis.
Market Exploration
You know you need to get into the US technology market, but
don't know what awaits you? We can investigate the local
marketplace by identifying the existing product spectrum, key
competitors, potential customers, and prevailing market
trends. We can also assist in primary customer contacts (cold
calls), and research for third-party marketing reports or link you
up with suitable trade associations. And should your product
range be outside of our core competency, our network should
be able to refer you to a knowledgeable expert.
Translations
Fully bi-lingual in technical English and German, we can
translate* your brochures, presentation, publications, flyers,
manuals, user instructions, web contents or job postings to
extend your professional appearance in a new market. We
also assist you in the interpretation* of patents or other
challenging technical documents.
© Chris H. Stoessel, 2003 - 2020
    Dr. Chris H. Stoessel            International Business Support